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 Enterprise Development Aim Create China’s Top Grade Pigment Brand
Enterprise Mission Create Pure Color and Make Art Dream Come True Create purest colors for those who have art dreams and make their dreams come true.Regard consumers’ success as most important thing, show the sense ofenterprise’s social responsibility and the sense of staff’s pride.
 Enterprise SpiritStruggle and InnovationStruggle----The competition and less profit in China’s pigment industry urge the enterprise to continuously strive and improve for better development.Innovation----The innovation includes technical innovation and management innovation. There is no development without innovation.
 Enterprise Values and BehaviorFaithful Service It is not only the commitment to the customers, but also the behavior principle for the enterprise and staff.
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